Consolidating customer data into useful cohorts while preserving identity, provenance, and business rules.
Completed consolidation with source fields and identity keys preserved.
Collect overlapping records and identify the fields that must stay consistent.
Resolve identities and apply explicit segment and exclusion rules.
Create clean destinations with repeatable updates and preserved source fields.
Multiple tables and overlapping segments made it difficult to identify the right users and keep source data consistent. Paying users, ownership cases, and suppressions needed distinct treatment.
Checked fresh exports, unique user IDs, payment flags, segment counts, source-field preservation, and boundary cases.
Created consistent working segments and repeatable updates without losing source information.
Created coherent working datasets and repeatable segmentation logic, with held records separated from eligible review cohorts.
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