GTM WORK & BACKGROUND

GTM systems.
From data to outreach.

Prospecting, enrichment, outbound operations, and automation, followed by earlier engineering and research projects. Each story describes my contribution and its current scope.

Showing 16 projects

AutomationSELECT A STEP
AutomationApplied work

From social signals to a qualified dataset

Reconciling captured activity, repairing delivery, and separating potential buyers from research-only records.

unique profiles reconciled
1,000+
ClayIntent signalsData QA
Explore project
GTM systemsSELECT A STEP
GTM systemsApplied work

Contact enrichment & identity recovery

Improving professional-contact coverage while keeping affiliation and verification evidence explicit.

ClayEnrichmentIdentity QA
Explore project
GTM systemsSELECT A STEP
GTM systemsConfigured

Lifecycle-aware campaign routing

Connecting segments to campaign workflows with explicit ownership, suppression, and merge-field rules.

records classified
1,000+
ClaySmartleadLemlist
Explore project
GTM systemsSELECT A STEP
GTM systemsApplied work

Outbound infrastructure health review

Auditing sending settings and excluding confirmed flagged inbox assignments while retaining operational history.

SmartleadDNSSender configuration
Explore project
GTM systemsSELECT A STEP
GTM systemsConfigured

Campaign sequences, checked end to end

Preparing outreach variants, follow-ups, and dynamic fields with repeatable rendering checks.

SmartleadLemlistCopy QA
Explore project
GTM systemsSELECT A STEP
GTM systemsAudit

Finding the meaning behind reply counts

Reconciling campaign labels with real conversations and the exact messages recipients received.

SmartleadReconciliationReporting
Explore project
GTM systemsSELECT A STEP
GTM systemsAudit

Sending capacity with the right denominator

Checking mailbox assignments across campaigns and accounting for shared sender limits.

SmartleadCapacity planningAccount audit
Explore project
GTM systemsSELECT A STEP
GTM systemsImplemented

Customer activation scoring

Turning product usage and activity into transparent, reviewable customer priorities.

user records scored
26,000+
PythonData modellingClay
Explore project
GTM systemsSELECT A STEP
GTM systemsImplemented

Segmentation without losing the source

Consolidating customer data into useful cohorts while preserving identity, provenance, and business rules.

records consolidated
25,000+
ClayCSVData reconciliation
Explore project
GTM systemsSELECT A STEP
GTM systemsImplemented

Names that survive the pipeline

Consistent name normalization across local processing and Clay, with source identities preserved.

regression cases passed
69,000+
JavaScriptPythonClay
Explore project
AutomationSELECT A STEP
AutomationPrototype

A durable engagement workflow

An X-focused prototype with event deduplication, persistent ledgers, reservations, and human-review gates.

n8nNode.jsSQLite
Explore project
AutomationSELECT A STEP
AutomationImplemented

Reusable operating standards

Integrating existing playbooks and adding consistent normalization, client-assignment, and review rules.

PowerShellWorkflow designDocumentation
Explore project
Data engineeringSELECT A STEP
Data engineeringImplemented

Organising data without losing history

Restructuring a working archive while preserving file integrity, references, and dated evidence.

original files preserved
5,000+
PowerShellPythonSHA-256
Explore project
Data engineeringSELECT A STEP
Data engineeringApplied work

Enterprise ETL & API coordination

Data pipelines and API coordination across connected enterprise environments.

SQLApache NiFiOracle ODI
Explore project
ResearchSELECT A STEP
ResearchResearch

Gradient methods for classification

Collaborative research comparing full and block-coordinate gradient methods for multiclass logistic regression.

PythonNumPyPyTorch
Explore project
ResearchSELECT A STEP
ResearchResearch

Numerical methods & modelling

Academic experiments with neural networks and linear and polynomial relationships in data.

PythonNumPyscikit-learn
Explore project

LET’S WORK ON YOUR GTM

Improving your GTM workflow?

Tell me about your target accounts, current stack, and the step between research and outreach that needs attention.