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GTM systemsConfigured

Lifecycle-aware campaign routing

Connecting segments to campaign workflows with explicit ownership, suppression, and merge-field rules.

ClaySmartleadLemlistRouting
records classified
1,000+

Completed classification using explicit segment rules.

GTM systemsSELECT A STEP

The problem

Different customer situations required different messages and destinations. A broad import could duplicate contacts or route held cases into the wrong sequence.

My contribution

  • Mapped lifecycle segments to the intended campaign destinations.
  • Configured consistent custom variables and normalized greeting fields.
  • Reviewed duplicate, ownership, eligibility, and suppression conditions.

Evidence & scope

Compared saved mappings and campaign records with fresh source exports, and inspected rendered messages with populated and missing values.

What came out of it

Connected segments to relevant campaign paths, with consistent variables and separate review holds.

Prepared segmented campaign workflows with visible review holds and traceable field mappings.

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